National Small Business Week

National Small Business Week (http://smallbiztrends.com/2013/04/small-business-week.html) is in 2 weeks. Brings to mind on how  to take advantage of this national holiday in your marketing campaigns.

The number of small businesses has grew 49% since 1982 (http://www.sba.gov/content/small-business-trends) That is a huge market to target. Especially if your in the business of providing services to small businesses as I am. But how do you target them effectively?

Today’s technologically advanced world gives us so many variables to create an effective marketing campaign. You have social media, online ads, blogging, tv, radio, print, and most recently cell phone applications. Where do you begin?

Most important is to know your target market (http://www.dosomething.org/u/how-to/how-to-find-your-target-audience). If you do not understand their needs and wants, then you cannot effectively target your advertising campaign to them. Research is very important in this aspect. A good starting point on how to do this is an article by Inc. titled “How To Narrow Your Target Market“. They provide a nice overview with links to other resources to help you on your way.

So be sure to take advantage of this opportunity. Let your small business clients know how much you appreciate their business and offer them the support they need to succeed in today’s economy.

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About Domenic Marchetti
I'm beginning the transition of working in the Emergency Medical Services field to providing business services. I have started my own business called RI Business Services. This is my story as I go through the steps of trying to get myself established in this new field.

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