Key Points In Marketing Your Small Business

I have been doing research on marketing my virtual assistant services. There is a lot of information out there on the web. Can be rather overwhelming. But I did find 1 good article on About.com (my old stand-by for research). It was titled “101 Small Business Marketing Activities” by Alyssa Gregory.

She talks about some key points in developing a marketing strategy.

  • Marketing Planning
  • Marketing Materials
  • In-Person Networking (something I constantly overlook)
  • Direct Mail (not on Saturdays pretty soon)
  • Advertising
  • Social Media/Internet/Email Marketing
  •  And much more

The 2 major points I took from this article is creating a marketing plan and attending a conference.

Creating a marketing plan helps you to understand your target market. By understanding your target market, you can better reach your potential customers. You also can plan your marketing efforts while keeping within your advertising budget. The hard part is doing the research and pulling it all together. As I delve into my own marketing plan I am seeing not only how important a good plan is, but also that it is harder than it looks to complete.

The second point of attending a conference is a strong point for me. Especially cause I spend all my time working with clients “virtually”. I forget that there is an actual business world out there. Attending a conference gives you a way to connect with people face to face. I see how building a strong off-line network can be a key part to building a successful business. No advertising is better then word-of-mouth. Most people will trust a friend or co-worker opinion over any type of advertising you can develop.

Hopefully I can pull this all together and develop a plan that works for my business.

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About Domenic Marchetti
I'm beginning the transition of working in the Emergency Medical Services field to providing business services. I have started my own business called RI Business Services. This is my story as I go through the steps of trying to get myself established in this new field.

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