Launching email campaign 2

I’m in the final steps of launching my first email campaign. As some of you may know, I decided to do an email campaign to market a mobile application I am selling in the US (Launching An Email Campaign). Did my research and leaned some of the ins and outs of doing one. 

I’ll be sending out a campaign of 50,000 for my first round to see how it goes. I am hoping for a 10% open rate (average is 13%) with a 5% click through rate (average is 9%). I feel like I have a good design that is simple and straight forward. I didn’t want to go with a lot of useless information or a “glitzy” type of design. I think a straight to the point approach will be appreciated by my target market (small business owners). It will be launching next week, so time will tell how well it does.

Fingers crossed everyone.


About Domenic Marchetti
I'm beginning the transition of working in the Emergency Medical Services field to providing business services. I have started my own business called RI Business Services. This is my story as I go through the steps of trying to get myself established in this new field.

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