Marketing To A Local Audience

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I have begun the task of marketing my computer repair business to my local community. I have a Google+, Facebook, and Pinterest account. I have a blog dedicated to computer repair. I’ve managed to get listed on Google Places, Yahoo Local, Yelp, SuperPages, and WhitePages. Amazing enough my pages rank on page 2 & 3 for my local keywords.

And for the first time I tried Facebook ads. Mostly because I started to create an ad and then changed my mind. But Facebook was kind enough to give me a coupon for $50 of free ads, so I went forward with it. Ad wording seems to be key here. My first day I got a lousy CTR, but changed up my ad copy and the past 2 days my CTR improved. I haven’t gained any new customers yet, but I am getting traffic through my website. That will at least help with my rankings on the search engines.

I have also done the old school ways of marketing……flyers. So far though…..no help whatsoever. I’m going to change up the flyer design to see if I can’t get a better response through that.

I’m also planning on running an ad in the local newspaper. That will be a story for another day. I’ll keep you all posted and if anybody has any tips for me, please share!

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About Domenic Marchetti
I'm beginning the transition of working in the Emergency Medical Services field to providing business services. I have started my own business called RI Business Services. This is my story as I go through the steps of trying to get myself established in this new field.

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