Email Campaign Results

Email

As those that follow me, I had been working on an email campaign for a client for the past few months (See Email1 & Email2). It took so long due to a time difference between Israel and I, but it has finally been sent out. We did a small campaign through InfoUSA of just 300 emails to see what kind of open and click through rates we would get. The results were on the lower end of what is average (6.42% open and 0.38% click through).

Looking over the results versus what I have learned I see a few errors I made, specifically with my subject line. It was too long and could have had a better catch. Going to redesign the email itself also. I need to add more social media content to it.

Overall, I am satisfied with the results. I know I can take what I have learned and apply it to the next round of emails. Looking to send 1000 this next round with the new changes applied. Hoping to reach a 10% open with a 1.5% click through rate this next time around.

It is a very time consuming process though. You really need to do your research about what works and what doesn’t. Pay attention to that subject line, as that is the big key to getting people to actually open the email. Also, most people view their email on their smartphones. So be sure to make sure your email will look good on a small screen (another lesson learned).

I’ll let you all know the results of round 2 in a few weeks.

Learning new skills…..quickly

 

I have a client that needed a video edited for posting on YouTube. Now, I have never edited or created a video in my life. So not only did I have to learn a new skill……but had to learn it quickly. Was not an easy task at all.

I went through several programs trying to find the right one to edit the audio….then several more to edit the video…..then several more to add text to the video. Google was a good friend of mine throughout all this.

Luckily it came out pretty good and the client is happy. But I’m thinking the next time I run into this sort of problem I may just call in an expert….lol.

%d bloggers like this: