Social media | Why use it?

Social media marketing for small businesses.

Using social media to spread the word.

Social media marketing is one of the most important type of internet promotion in which small business owners are generally promoting their particular products/services and brand names social media sites such as Zynga, Twitter, LinkedIn, Facebook, and so on.

Social media marketing has grown to be a crucial portion of internet promotion among small business owners because of its cost-effectiveness, capability to get to qualified people speedily and create more leads/sales. It is important for small business owners because of its inexpensiveness and capability to get to a large number of qualified people within a lesser amount of time and extremely little work. 

Social media marketing is the greatest instrument for small business owners to personalize their business. Socialmediatoday, 83% of buyers would prefer to get information from your business by using Zynga and 53% with Tweets. 

Together with more than half of the globe’s human population signed up having various social media platforms, the chances of finding buyers are generally pretty high when using social media. Just in 2013, 36% of those who involved marketing experts with their marketing plan found buyers by using Tweets, 52% by using Facebook and 43% by using LinkedIn.

Soon after knowing the main advantages of utilizing social media as a marketing tool, quite a few small business owners have got increased time and investment allocated to marketing via social media platforms. Social media marketing is a superb solution to assemble the little business’ manufacturer and increase the consumer bottom. For those who have not really commenced marketing with social media platforms for your corporation, get going and reap the benefits of it – coming from a organization view.

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What the holidays mean to me.

Happy Holidays

Happy Holidays!

 

It is so easy to get caught up in the holiday hype of Christmas shopping, getting the decorations up, cooking the dinners, and all the other things we do to prepare for the holiday season. And don’t get me wrong, I enjoy all that also.

But how often to we stop and look around at what we do have this year compared to those who may not have it as good as we do?

Like most of the people in the world, I have my financial struggles. The job market is overrun with qualified people looking for work, loans are still difficult to get, and we are forced to do more with less.

But I also have much to be thankful for. A wonderful family that supports me as I face the challenges of running a small business. The fact that I HAVE a small business to own. Even the more simple things like a roof over my head and food on my table. There are people who do not even have that much.

So I urge you to take a moment this year to stop and look around at what you do have…. then look to see what you can do to help someone less fortunate than yourself. Something as simple as volunteering at a soup kitchen this holiday can mean so much to someone else.

Be thankful for what you do have and share it with someone who may not this year.

Happy Holidays Everyone!

Some suggestions:

Donate to a local food bank – Find one at Feeding America

Donate a toy to Toys For Tots

Donate a Stocking to a Soldier

Send A Christmas Card to a Soldier.

And please pass this message along. Together we can make a difference this holiday season!

 

Navigating A Pivot Point

Pivot Points In Small Business

Making the choice to change direction

That critical time in every business has come for me. Do I stay on the path that I have been going or make a change in direction? This decision is always a very important one that should not be made on a whim. My old mantra holds true here: DO YOUR RESEARCH.

With my business, I started out just providing virtual assistant services which then expanded into customer service which expanded into marketing which expanded into social media management. All this expansion was done without really looking at whether or not it would benefit my business cause I was just happy to have work coming through the door. But, I have realized I have lost focus of what my business stands for. Is this where I want my business to go?

Than answer was a loud and resonating “NO”. This was not the direction I wanted my business to go when I started it, nor is it where I want to continue on going. So time for a major pivot point. The question then became “Which way?”. This was a bit more difficult to answer and took some major consideration.

I have decided to keep to the basis of the name RI Business Solutions. I’m changing my target market to a more local geographic region and plan on working with very small businesses (less than 25 employees). I understand their needs and have the experience to help them.

The services will be internet marketing including website development (including mobile sites), social media management, search engine optimization, and content development. This is the direction that the world is moving and it can be an overwhelming experience for the typical small business owner to undertake on their own.

The major difference this time for me, I am doing my due diligence in creating a business plan for this pivot change. I’m doing the research to make sure I understand exactly where I want to go, how to get there, and what I will need for the trip.  I have even contacted the local SCORE chapter for some guidance and input.

So hopefully this new plan will work out.

 

Networking Event – Success or Failure?

Success or Failure?

Last Wednesday I attended a Network After Work event in Providence, RI. It was my first networking event and I didn’t know what to expect. Now I am not sure if it was a success or failure.

It wasn’t really what I expected. The other attendees were not what I would call my “target market“. Small business owners were few and far between. I was hoping to increase the awareness of my business in my local area as I am trying to transfer from using Elance to attracting clients directly.

Here is the “But”, I did meet some key people who could compliment my services. Hopefully by developing this new connections I can build a mutually beneficial relationship with this other service providers as we share a similar target market.

Question is: Would that be a good idea? Hence my dilemma. These key decisions are so important to a business. There are both Pros and Cons to this. Trying to weigh them out will prove to be difficult.

Overall though, I feel my first event was a success. I got a chance to practice my networking skills and find my tactic to start conversations. I did meet some interesting people and heard how others are handling their various jobs and businesses. So the learning experience was worth it.

I have already started looking for other events in my area. But I will be a little more particular of which events I will attend. Networking is definitely an important part of building a successful business, but you have to pay attention to which events you are attending. If the event is not going to meet your overall goals, then the time spent there will not be productive. And unproductive time spent is a loss for your business.

Networking event…. this should be interesting.

Learning How To Network

For a long time I have known that I needed to actually leave the comfort of my computer chair and start interacting with live people. Over and over I have put it off, but the time has come…..the dreaded networking event.

I will be attending the Network After Work event in Providence, RI tomorrow night. I have my business cards ready to go. I’m fairly confident I know how to explain what I do (I hope). Part of prepping for this event was reading some articles on how to effectively network at an event, which was a REALLY good idea, as I came away with many things I never thought about.

The most difficult part of this for me is going to be remembering peoples names. I can remember passwords to a dozen different sites, but tell me your name and it will be gone from memory in minutes. Hopefully everyone will be wearing their name tags, cause I will be needing them.

I’m mostly looking at this as a learning experience. It will be interesting hearing from small business owners and what their concerns for the future are. Getting some much needed insight will help me better prepare for the pivot point I plan on making come the new year (more on that later).

Anyways, I would love to hear some stories (both good and bad) of how others have managed networking events. They say that misery loves company!

 

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