2014 Digital Marketing Predictions

Candeo Creative : Blog

Paper Fortune Tellers We can’t believe it’s already 2014! It seems this past year went by in a flash. 2013 brought us many new changes in the wonderful world of advertising.

The rapid pace that technological advancement is moving at tells us to fasten our seatbelts and prepare for further continual change. Just as soon as people start getting used to a platform or service, an update will come out or perhaps a competitor will emerge and quickly take over. This is why marketers must always have their eyes on what’s upcoming and already understand what’s new.

Let’s take a look at some of this year’s digital marketing highlights!

“Big Data” gets bigger & better

Users share their personal information with brands in exchange for benefits. Currently there aren’t many effective ways that user data is fully compiled and understood; however this will surely advance.

Predictive technologies will become much more sophisticated this…

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Making the change….

Slowly I am making the move into social media consulting. I’m not trying to make the change to rapidly, as this is a key move for my business. I do have the marketing plan just about done, thankfully. Then comes the REAL fun! Making revenue projections….YAY!

But, I have to admit that I am excited about this new direction I am going in. It is an exciting area that I enjoy working in. I have managed to raise my Klout score from a 12 to a 24 in a little over a week. I am getting more and more engagement on my Twitter account. And my LinkedIn network is getting larger.

Hoping to start actually fully promote the new service in February. Going to start some Beta testing next week to get some feedback on what business owners are actually looking for from their social media. Fingers crossed I get some great feedback.

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