5 Amazing Stats of mobile usage

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More and more people are using this!

 

I was doing some research on the increasing usage of mobile smartphones and the numbers I found were staggering. Just American smartphone ownership has increased from 93.1 million in 2011 to 116 million in 2012. Imagine what the numbers will be for 2013?

Some other stats I found are:

  1. 4 out of 5 Americans use their smartphone to shop
  2. 70% of mobile searches lead to an action within 1 hour
  3. 75% of Americans admit to bringing their smartphone to the bathroom
  4. 40% of mobile users will choose another result if it is not mobile friendly
  5. 60% of all mobile searches are done on smartphones.

This is a market that cannot be ignored by any business owner. The potential of loss business is exponentially growing every year. It has reached a point of either get on board or get left behind. But this isn’t a market where you just want to go with the first solution you come across. Make sure to do your research of what is available to meet your specific business’s needs. Just cause something worked for someone else does not mean it is right for you.

Need more of a reason to start thinking about your  mobile marketing needs? Just watch this video:

If all this does not convince you to start getting your business ramped up for mobile maketing, I do not know what will.

Feel free to contact me with any questions you may have or just to discuss the future of the mobile market.

* Statistics can be found at:

The 5 Fundamental Pillars of Mobile Marketing For 2014

Retailers Carving Out Space in M-Commerce Market

Mobile Behavior Big Game Seating (a study with Surveymonkey)

 

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Email Campaign Results

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As those that follow me, I had been working on an email campaign for a client for the past few months (See Email1 & Email2). It took so long due to a time difference between Israel and I, but it has finally been sent out. We did a small campaign through InfoUSA of just 300 emails to see what kind of open and click through rates we would get. The results were on the lower end of what is average (6.42% open and 0.38% click through).

Looking over the results versus what I have learned I see a few errors I made, specifically with my subject line. It was too long and could have had a better catch. Going to redesign the email itself also. I need to add more social media content to it.

Overall, I am satisfied with the results. I know I can take what I have learned and apply it to the next round of emails. Looking to send 1000 this next round with the new changes applied. Hoping to reach a 10% open with a 1.5% click through rate this next time around.

It is a very time consuming process though. You really need to do your research about what works and what doesn’t. Pay attention to that subject line, as that is the big key to getting people to actually open the email. Also, most people view their email on their smartphones. So be sure to make sure your email will look good on a small screen (another lesson learned).

I’ll let you all know the results of round 2 in a few weeks.

Marketing To A Local Audience

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I have begun the task of marketing my computer repair business to my local community. I have a Google+, Facebook, and Pinterest account. I have a blog dedicated to computer repair. I’ve managed to get listed on Google Places, Yahoo Local, Yelp, SuperPages, and WhitePages. Amazing enough my pages rank on page 2 & 3 for my local keywords.

And for the first time I tried Facebook ads. Mostly because I started to create an ad and then changed my mind. But Facebook was kind enough to give me a coupon for $50 of free ads, so I went forward with it. Ad wording seems to be key here. My first day I got a lousy CTR, but changed up my ad copy and the past 2 days my CTR improved. I haven’t gained any new customers yet, but I am getting traffic through my website. That will at least help with my rankings on the search engines.

I have also done the old school ways of marketing……flyers. So far though…..no help whatsoever. I’m going to change up the flyer design to see if I can’t get a better response through that.

I’m also planning on running an ad in the local newspaper. That will be a story for another day. I’ll keep you all posted and if anybody has any tips for me, please share!

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