5 Amazing Stats of mobile usage

phone.jpg

More and more people are using this!

 

I was doing some research on the increasing usage of mobile smartphones and the numbers I found were staggering. Just American smartphone ownership has increased from 93.1 million in 2011 to 116 million in 2012. Imagine what the numbers will be for 2013?

Some other stats I found are:

  1. 4 out of 5 Americans use their smartphone to shop
  2. 70% of mobile searches lead to an action within 1 hour
  3. 75% of Americans admit to bringing their smartphone to the bathroom
  4. 40% of mobile users will choose another result if it is not mobile friendly
  5. 60% of all mobile searches are done on smartphones.

This is a market that cannot be ignored by any business owner. The potential of loss business is exponentially growing every year. It has reached a point of either get on board or get left behind. But this isn’t a market where you just want to go with the first solution you come across. Make sure to do your research of what is available to meet your specific business’s needs. Just cause something worked for someone else does not mean it is right for you.

Need more of a reason to start thinking about your  mobile marketing needs? Just watch this video:

If all this does not convince you to start getting your business ramped up for mobile maketing, I do not know what will.

Feel free to contact me with any questions you may have or just to discuss the future of the mobile market.

* Statistics can be found at:

The 5 Fundamental Pillars of Mobile Marketing For 2014

Retailers Carving Out Space in M-Commerce Market

Mobile Behavior Big Game Seating (a study with Surveymonkey)

 

Advertisements

What is success?

What is success?

I’m sure a lot of people were like me when they first started off with their own business. We had a clear vision of what we were going to do and where we wanted to be. In our mind we connected a straight line from the starting point of our business to our success point.

Then when you get into the thick of things you suddenly realize that not everything will work out as planned. Our straight path to success becomes a curvy road filled with potholes, speed traps, and road construction. We are forced to take detours from our original plan to account for the things we didn’t see coming.

I have learned that you need to be able to recognize a pivot point in your business. A place where you need to make a choice to either change direction or keep going on your current path. These decisions will be difficult to make because they sometimes take you in a direction away from your view of success.

When I first started RI Business Solutions (see my first post), my view was to solely perform virtual administrative assistance services. 6 months later and I am doing sales of a mobile marketing platform and customer service. I’m in the process of establishing a call center in Pakistan to be better able to compete in the customer service industry. I have ended up going in a totally different direction then I had originally anticipated.

Does this mean I failed to succeed? I don’t think so. In a sense I have already succeeded because I was able to change my direction to meet the needs of my clients. If I stayed focused on my original plan of success, then I would have failed. But by changing the type of services I provided, I am able to keep my business moving forward. The direction of the movement makes no difference, long as the movement is forward. And forward movement is successful movement.

 

 

Pivot Point

A pivot is a “structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth (WikiPedia- Lean Startup). It seems my business has made a pivot point on its own. I started out hoping to provide virtual assistance to small business owners, but it seems that providing customer service is my new market niche.

It doesn’t really bother me too much. Long as my business is growing then I am happy. I will be up to 2 contracts providing this service. I seem to be good at it and hope to hire my first employee in the next 60 days.

So I ask that you examine your own small businesses. Are you at a point in your business where a change in direction would be benefical? Maybe the signs that a change is already there, but you are fighting the idea cause it doesn’t “fit into your image”. My point is that you need to be flexible with your business. Be ready to change and follow the growth, wherever it may take you. Do not be afraid of change, sometimes you need to embrace it and learn from it. So take a good look at your business….you may find a gem in their someplace.

%d bloggers like this: