Social media | Why use it?

Social media marketing for small businesses.

Using social media to spread the word.

Social media marketing is one of the most important type of internet promotion in which small business owners are generally promoting their particular products/services and brand names social media sites such as Zynga, Twitter, LinkedIn, Facebook, and so on.

Social media marketing has grown to be a crucial portion of internet promotion among small business owners because of its cost-effectiveness, capability to get to qualified people speedily and create more leads/sales. It is important for small business owners because of its inexpensiveness and capability to get to a large number of qualified people within a lesser amount of time and extremely little work. 

Social media marketing is the greatest instrument for small business owners to personalize their business. Socialmediatoday, 83% of buyers would prefer to get information from your business by using Zynga and 53% with Tweets. 

Together with more than half of the globe’s human population signed up having various social media platforms, the chances of finding buyers are generally pretty high when using social media. Just in 2013, 36% of those who involved marketing experts with their marketing plan found buyers by using Tweets, 52% by using Facebook and 43% by using LinkedIn.

Soon after knowing the main advantages of utilizing social media as a marketing tool, quite a few small business owners have got increased time and investment allocated to marketing via social media platforms. Social media marketing is a superb solution to assemble the little business’ manufacturer and increase the consumer bottom. For those who have not really commenced marketing with social media platforms for your corporation, get going and reap the benefits of it – coming from a organization view.

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Marketing To A Local Audience

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I have begun the task of marketing my computer repair business to my local community. I have a Google+, Facebook, and Pinterest account. I have a blog dedicated to computer repair. I’ve managed to get listed on Google Places, Yahoo Local, Yelp, SuperPages, and WhitePages. Amazing enough my pages rank on page 2 & 3 for my local keywords.

And for the first time I tried Facebook ads. Mostly because I started to create an ad and then changed my mind. But Facebook was kind enough to give me a coupon for $50 of free ads, so I went forward with it. Ad wording seems to be key here. My first day I got a lousy CTR, but changed up my ad copy and the past 2 days my CTR improved. I haven’t gained any new customers yet, but I am getting traffic through my website. That will at least help with my rankings on the search engines.

I have also done the old school ways of marketing……flyers. So far though…..no help whatsoever. I’m going to change up the flyer design to see if I can’t get a better response through that.

I’m also planning on running an ad in the local newspaper. That will be a story for another day. I’ll keep you all posted and if anybody has any tips for me, please share!

Updating

Spent a few hours updating my RI Business Solutions website. I cannot wait till I can afford to upgrade to paid hosting. FaceBook blocks VACAU websites for being “spammy” so I cannot link my FB page to my website. Not good for SEO.

Located another freelance website called Elance.com. Maybe I’ll have better luck securing some work on this site. There is so much competition out there. Trying to think of new ways to set myself apart from everyone else.

Next step for me is to start doing some local networking with other small business owners. Going to see what local events will be coming up soon. Need to design some pamphlets and get some business cards printed up soon.

I’ve read a lot of books on marketing and there is still so much to learn. Just when you think you have everything figured out, something new comes along for you to learn.

Getting everything together…

Took another step getting everything on the same page. Twitter is all set up (@RIBusSol) and the website is up and running (ribusinesssolutions.vacau.com). My Freelancer.com profile is 86% complete. Also got my LinkedIn profile all complete. So all that leaves to do now is get the business Facebook profile done and connected to everything else.

Now if only I could win a bid on Freelancer.com. I’d at least start to build my creditably up. It is so hard competing with people from other countries. They word for next to nothing! How do you compete with that and still make a living is beyond me. But I’m not giving up yet.

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