Making the change….

Slowly I am making the move into social media consulting. I’m not trying to make the change to rapidly, as this is a key move for my business. I do have the marketing plan just about done, thankfully. Then comes the REAL fun! Making revenue projections….YAY!

But, I have to admit that I am excited about this new direction I am going in. It is an exciting area that I enjoy working in. I have managed to raise my Klout score from a 12 to a 24 in a little over a week. I am getting more and more engagement on my Twitter account. And my LinkedIn network is getting larger.

Hoping to start actually fully promote the new service in February. Going to start some Beta testing next week to get some feedback on what business owners are actually looking for from their social media. Fingers crossed I get some great feedback.

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5 Amazing Stats of mobile usage

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More and more people are using this!

 

I was doing some research on the increasing usage of mobile smartphones and the numbers I found were staggering. Just American smartphone ownership has increased from 93.1 million in 2011 to 116 million in 2012. Imagine what the numbers will be for 2013?

Some other stats I found are:

  1. 4 out of 5 Americans use their smartphone to shop
  2. 70% of mobile searches lead to an action within 1 hour
  3. 75% of Americans admit to bringing their smartphone to the bathroom
  4. 40% of mobile users will choose another result if it is not mobile friendly
  5. 60% of all mobile searches are done on smartphones.

This is a market that cannot be ignored by any business owner. The potential of loss business is exponentially growing every year. It has reached a point of either get on board or get left behind. But this isn’t a market where you just want to go with the first solution you come across. Make sure to do your research of what is available to meet your specific business’s needs. Just cause something worked for someone else does not mean it is right for you.

Need more of a reason to start thinking about your  mobile marketing needs? Just watch this video:

If all this does not convince you to start getting your business ramped up for mobile maketing, I do not know what will.

Feel free to contact me with any questions you may have or just to discuss the future of the mobile market.

* Statistics can be found at:

The 5 Fundamental Pillars of Mobile Marketing For 2014

Retailers Carving Out Space in M-Commerce Market

Mobile Behavior Big Game Seating (a study with Surveymonkey)

 

Pivot Point

A pivot is a “structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth (WikiPedia- Lean Startup). It seems my business has made a pivot point on its own. I started out hoping to provide virtual assistance to small business owners, but it seems that providing customer service is my new market niche.

It doesn’t really bother me too much. Long as my business is growing then I am happy. I will be up to 2 contracts providing this service. I seem to be good at it and hope to hire my first employee in the next 60 days.

So I ask that you examine your own small businesses. Are you at a point in your business where a change in direction would be benefical? Maybe the signs that a change is already there, but you are fighting the idea cause it doesn’t “fit into your image”. My point is that you need to be flexible with your business. Be ready to change and follow the growth, wherever it may take you. Do not be afraid of change, sometimes you need to embrace it and learn from it. So take a good look at your business….you may find a gem in their someplace.

Starting A New Contract

Got a contract to provide customer support via telephone for a  non-profit organization. It is a rather easy project and provides me with a steady stream of income each week. Having this income will also help me set up a marketing campaign that will target potential clients.

I have started the task of writing my marketing plan. Not the easiest of tasks. I think I have my target market figured out. Trying to figure out the past way to  reach my market in the most cost effective way. I know I want to utilize social media as best as I can. Not sure if I want to just let things grow on their own or use promotional tools like Facebooks promote.

My other decision to make is if I want to focus on local small business or go with a larger market area. Trying to figure out how much local competition there is in the virtual assistant services. That will be a large factor in how I make my decision.  It may be easier to set myself apart from everyone else in a larger pool if I can figure out a unique perspective to focus on.

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