Making the change….

Slowly I am making the move into social media consulting. I’m not trying to make the change to rapidly, as this is a key move for my business. I do have the marketing plan just about done, thankfully. Then comes the REAL fun! Making revenue projections….YAY!

But, I have to admit that I am excited about this new direction I am going in. It is an exciting area that I enjoy working in. I have managed to raise my Klout score from a 12 to a 24 in a little over a week. I am getting more and more engagement on my Twitter account. And my LinkedIn network is getting larger.

Hoping to start actually fully promote the new service in February. Going to start some Beta testing next week to get some feedback on what business owners are actually looking for from their social media. Fingers crossed I get some great feedback.

5 Amazing Stats of mobile usage

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More and more people are using this!

 

I was doing some research on the increasing usage of mobile smartphones and the numbers I found were staggering. Just American smartphone ownership has increased from 93.1 million in 2011 to 116 million in 2012. Imagine what the numbers will be for 2013?

Some other stats I found are:

  1. 4 out of 5 Americans use their smartphone to shop
  2. 70% of mobile searches lead to an action within 1 hour
  3. 75% of Americans admit to bringing their smartphone to the bathroom
  4. 40% of mobile users will choose another result if it is not mobile friendly
  5. 60% of all mobile searches are done on smartphones.

This is a market that cannot be ignored by any business owner. The potential of loss business is exponentially growing every year. It has reached a point of either get on board or get left behind. But this isn’t a market where you just want to go with the first solution you come across. Make sure to do your research of what is available to meet your specific business’s needs. Just cause something worked for someone else does not mean it is right for you.

Need more of a reason to start thinking about your  mobile marketing needs? Just watch this video:

If all this does not convince you to start getting your business ramped up for mobile maketing, I do not know what will.

Feel free to contact me with any questions you may have or just to discuss the future of the mobile market.

* Statistics can be found at:

The 5 Fundamental Pillars of Mobile Marketing For 2014

Retailers Carving Out Space in M-Commerce Market

Mobile Behavior Big Game Seating (a study with Surveymonkey)

 

Growth of the Mobile Market

Importance of a Mobile Marketing Strategy

Importance of a Mobile Marketing Strategy

T-Mobile’s 4G LTE Network Now Covers 154 U.S. Markets

 

A report by Mobile Marketing Watch says that T-Mobile, America‘s 4th largest carrier, is making strides in catching up in the mobile service provider industry. Their 4G LTE network now reaches 180 million people in 154 U.S. markets and are on target to expand that to 200 million people by the end of 2013. They currently have 17 devices that work on their LTE network and soon will be adding the Apple iPhone 5C & 5S to that lineup.

What does this mean for your business? It shows the growing importance of having an effective mobile marketing plan in place. As the speed of mobile networks increase, so will the number of people utilizing their mobile device for research and shopping. If your not in a position to take advantage of this shift, then you really should start working towards it. 

Their are several ways to manage your mobile marketing strategy. You can build custom apps for each phones operating system or go with a mobile optimized website. Their are also companies that combine the two aspects.

If you would like more information or some helpful hints on choosing a system that will work for you, please feel free to contact me at domenic.marchetti@cox.net.

Effective Marketing — What works???

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As you all know, I have been working on an email campaign for the mobile platform I am marketing. But, that isn’t the only avenue I am utilizing. I have learned slowly that an effective marketing strategy must have several components in order to work.

The problem that arises with this is figuring out how to reach your intended target market. There is so many different ways to get your name out there. Social networks, email campaigns, print media, even Craigslist can be used. Which one do you go with?

There is a couple of questions you should be considering when choosing the right medium to send your message.

  1. Will your message reach your target market with a certain strategy?
  2. What will be your ROI (return on investment) by using the strategy?
  3. What should my message be?
  4. Can I handle this myself or should I use a professional?

All the answers can be found by doing the right research. There is so much information available on the internet that anybody can make an informed decision before embarking on a particular marketing strategy. And I advise you to do the research.

A poorly executed marketing campaign can actually hamper your efforts by making it appear as you do not know what your doing. Nothing hurts business quicker than appearing unprofessional.

Some key sites to start at are:

http://www.sba.gov/content/marketing-101

http://www.score.org/marketing-cookbook

http://www.entrepreneur.com/marketing/index.html

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