Social media | Why use it?

Social media marketing for small businesses.

Using social media to spread the word.

Social media marketing is one of the most important type of internet promotion in which small business owners are generally promoting their particular products/services and brand names social media sites such as Zynga, Twitter, LinkedIn, Facebook, and so on.

Social media marketing has grown to be a crucial portion of internet promotion among small business owners because of its cost-effectiveness, capability to get to qualified people speedily and create more leads/sales. It is important for small business owners because of its inexpensiveness and capability to get to a large number of qualified people within a lesser amount of time and extremely little work. 

Social media marketing is the greatest instrument for small business owners to personalize their business. Socialmediatoday, 83% of buyers would prefer to get information from your business by using Zynga and 53% with Tweets. 

Together with more than half of the globe’s human population signed up having various social media platforms, the chances of finding buyers are generally pretty high when using social media. Just in 2013, 36% of those who involved marketing experts with their marketing plan found buyers by using Tweets, 52% by using Facebook and 43% by using LinkedIn.

Soon after knowing the main advantages of utilizing social media as a marketing tool, quite a few small business owners have got increased time and investment allocated to marketing via social media platforms. Social media marketing is a superb solution to assemble the little business’ manufacturer and increase the consumer bottom. For those who have not really commenced marketing with social media platforms for your corporation, get going and reap the benefits of it – coming from a organization view.

Email Campaign Results

Email

As those that follow me, I had been working on an email campaign for a client for the past few months (See Email1 & Email2). It took so long due to a time difference between Israel and I, but it has finally been sent out. We did a small campaign through InfoUSA of just 300 emails to see what kind of open and click through rates we would get. The results were on the lower end of what is average (6.42% open and 0.38% click through).

Looking over the results versus what I have learned I see a few errors I made, specifically with my subject line. It was too long and could have had a better catch. Going to redesign the email itself also. I need to add more social media content to it.

Overall, I am satisfied with the results. I know I can take what I have learned and apply it to the next round of emails. Looking to send 1000 this next round with the new changes applied. Hoping to reach a 10% open with a 1.5% click through rate this next time around.

It is a very time consuming process though. You really need to do your research about what works and what doesn’t. Pay attention to that subject line, as that is the big key to getting people to actually open the email. Also, most people view their email on their smartphones. So be sure to make sure your email will look good on a small screen (another lesson learned).

I’ll let you all know the results of round 2 in a few weeks.

Differences in business culture…how does it affect you?

Sending an email campaign

Bombs Away!

As most of my followers should know, I have talked about putting together an email campaign for the company that I sell mobile marketing solutions for (see Launching An Email Campaign & Launching An Email Campaign 2). Well…after much debate and research it should finally go out this week.

Part of the problem with getting this email campaign off the ground was the differences between the main companies business culture and our culture here in the United States. When I first started offering virtual assistance services, I did not take into account how different cultures conduct business.

Especially when it comes to marketing a product or service. What may work here in the U.S. does not necessarily work in the U.K. Or in Asia. And not knowing that coming into this project made it that much more difficult to get this campaign off the ground. Neither of us understood the business culture of the other.

Now that we are on the same page, I think future marketing endeavors will go much smoother. But for those of you who are planning to move your product service to the global market, do your research. Cause the differences can be staggering.

Growth of the Mobile Market

Importance of a Mobile Marketing Strategy

Importance of a Mobile Marketing Strategy

T-Mobile’s 4G LTE Network Now Covers 154 U.S. Markets

 

A report by Mobile Marketing Watch says that T-Mobile, America‘s 4th largest carrier, is making strides in catching up in the mobile service provider industry. Their 4G LTE network now reaches 180 million people in 154 U.S. markets and are on target to expand that to 200 million people by the end of 2013. They currently have 17 devices that work on their LTE network and soon will be adding the Apple iPhone 5C & 5S to that lineup.

What does this mean for your business? It shows the growing importance of having an effective mobile marketing plan in place. As the speed of mobile networks increase, so will the number of people utilizing their mobile device for research and shopping. If your not in a position to take advantage of this shift, then you really should start working towards it. 

Their are several ways to manage your mobile marketing strategy. You can build custom apps for each phones operating system or go with a mobile optimized website. Their are also companies that combine the two aspects.

If you would like more information or some helpful hints on choosing a system that will work for you, please feel free to contact me at domenic.marchetti@cox.net.

5 Tips On Determining Your Target Market

Whether your planning on starting a small business or have already started, a crucial item is knowing who your target market is. Most likely you have already spent a lot of time planning your business (hopefully). A big part of that planning should include deciding who will be focus of your marketing efforts. Everybody wants as many people as possible to know about their product or service. But the more customers you want to reach, the more time and money it will take in order to reach them. Defining a target market might feel overwhelming to you, but just remember that it is a crucial part of your overall business plan. Selecting a target market will also help save you time and money in the long run. By focusing on a certain demographic of people who might be interested in your products or services will allow you to communicate with that segment more effectively.

Here’s how to get started:

1.) Review Your Business Plan –  Think about the needs that your products or services fulfill. Think about what makes your business different other companies providing similar products or services.  Now think about who might be interested and have a need for what you are offering. As you consult your business plan and decide who you want your audience to be, remember that it is ultimately about the customer. Don’t think about who you would like to sell to, think about who is looking for the products and services you offer.

2.) Conduct Research – You can begin by using secondary market research. Some sources you can use are:

US Economic Census

Encyclopedia Of Associations

ASAE

The best part of using secondary research is that someone has already done the work. Plus, most of the information is free. A shortfall of this information is that it may not be 100% useful for your business. No matter what, it is always a good idea to do some research. Trying to do marketing without the proper research is like throwing money out the window.

3.) Develop A Customer Profile –  This is an in-depth description of who your typical customer may be and includes demographic information that include age, gender, location, ethnic background, marital status, income, and more. It should also include psychographic information. Psychographic information goes beyond basic demographics and identifies more about a customer’s interests, hobbies, values, attitudes behaviors, lifestyle, buying patterns and more. Both of these types of information are crucial for developing your customer profile. Demographic information is used to identify who will buy your product or service and pychographic information will explain why they may buy your product or service.

4.) Find Out How To Connect – After you have identified who your target market is, you will need to find out how to connect to them. You will need to find out what kind of websites they visit and which social networks they use most often. Are they constantly on their mobile device? Do they use a lot of apps?  Do they read papers or magazines? If so, what papers or magazine do they read? By knowing this information and putting it into your customer profile will help you know how best to spend your marketing dollars.

5.) Monitor Your Marketing Efforts – The work doesn’t stop after you have determined your target market and have a plan in place to reach them. Marketing is a continuing evolving system that requires constant monitoring. You will want to know how your current marketing is working, what you can do to improve it, and how you plan to market into the future. Part of this is being aware of how your customers are evolving as people. Have ways of tracking your sales, quality assurance, requests for more information, and more.This is the information that will help you stay on top of trends, patterns, and areas that need improvement. All of which will change as your business grows.

Effective Marketing — What works???

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As you all know, I have been working on an email campaign for the mobile platform I am marketing. But, that isn’t the only avenue I am utilizing. I have learned slowly that an effective marketing strategy must have several components in order to work.

The problem that arises with this is figuring out how to reach your intended target market. There is so many different ways to get your name out there. Social networks, email campaigns, print media, even Craigslist can be used. Which one do you go with?

There is a couple of questions you should be considering when choosing the right medium to send your message.

  1. Will your message reach your target market with a certain strategy?
  2. What will be your ROI (return on investment) by using the strategy?
  3. What should my message be?
  4. Can I handle this myself or should I use a professional?

All the answers can be found by doing the right research. There is so much information available on the internet that anybody can make an informed decision before embarking on a particular marketing strategy. And I advise you to do the research.

A poorly executed marketing campaign can actually hamper your efforts by making it appear as you do not know what your doing. Nothing hurts business quicker than appearing unprofessional.

Some key sites to start at are:

http://www.sba.gov/content/marketing-101

http://www.score.org/marketing-cookbook

http://www.entrepreneur.com/marketing/index.html

Launching email campaign 2

I’m in the final steps of launching my first email campaign. As some of you may know, I decided to do an email campaign to market a mobile application I am selling in the US (Launching An Email Campaign). Did my research and leaned some of the ins and outs of doing one. 

I’ll be sending out a campaign of 50,000 for my first round to see how it goes. I am hoping for a 10% open rate (average is 13%) with a 5% click through rate (average is 9%). I feel like I have a good design that is simple and straight forward. I didn’t want to go with a lot of useless information or a “glitzy” type of design. I think a straight to the point approach will be appreciated by my target market (small business owners). It will be launching next week, so time will tell how well it does.

Fingers crossed everyone.

Why is mobile marketing so important?


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All over the internet you see all the hype of mobile marketing. It raised a question in my  mind…. is it really the future of marketing. The numbers say YES!

There was an increase of 5.02% of website traffic via mobile phones from 1st Q 2012 to 1st Q 2013 (source: Smart Insights). And as phone service gets faster and more reliable it is only going to increase from there.

What does this mean for small business owners? If your not accessible via mobile phones your loosing out on potential customers. Customers that will go to a competitor.

“But I have a website“, you may be saying. Yes, a great first step. But can your site be viewed easily on a mobile phone? If it is not designed specifically for mobile phones it will be hard to navigate by phone users. And personally, if I can’t find it easily I move on to a place that is easily. Chances are that your customers will do the same thing.

By using a company that specializes in mobile marketing, you can get a website that is easily viewed on ANY device. From smartphones to smart TVs and everything in between. It is an excellent and easy way to get your small business in front of the eyes of your mobile customers.

So be sure your ready for the next big step in marketing. Get a mobile optimized website today.

For more information:

Launching an email campaign

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Working on starting an email campaign. Decided to go with Exact Data Consumer Base for my email list. Rudy Birtler has been excellent with helping me to understand the process as I start to launch this first campaign.

I have the basic email template designed, only need to have Exact Data review it for me. I believe it will be rather successful, hopefully. The success of this first email campaign will make or break my launch of Goro into the US sales market.

I am also looking to add members to my sales team. So if you or anyone you may know is interested please forward your resume to me at domenic.m@goro-allinone.com. I will be building this team over the next 3 months, so please be patient if I do not schedule an interview right away.

Best of luck to all of you on your endeavors.

Where does the time go?

So it has been a really long time since I submitted anything to my blog. It is just amazing how time flies by without you ever realizing it.

I am excited to report that I will be taking over U.S. marketing efforts for Goro All-In-One Solutions. There is a lot of work ahead of me. Need to add additional sales team members, write out the press release, expand the social network marketing, etc. But it feels good to have the additional workload.

I’ll try to keep the updates coming as I progress.

P.S. Anyone have any tips on writing a great press release?

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