5 Amazing Stats of mobile usage

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More and more people are using this!

 

I was doing some research on the increasing usage of mobile smartphones and the numbers I found were staggering. Just American smartphone ownership has increased from 93.1 million in 2011 to 116 million in 2012. Imagine what the numbers will be for 2013?

Some other stats I found are:

  1. 4 out of 5 Americans use their smartphone to shop
  2. 70% of mobile searches lead to an action within 1 hour
  3. 75% of Americans admit to bringing their smartphone to the bathroom
  4. 40% of mobile users will choose another result if it is not mobile friendly
  5. 60% of all mobile searches are done on smartphones.

This is a market that cannot be ignored by any business owner. The potential of loss business is exponentially growing every year. It has reached a point of either get on board or get left behind. But this isn’t a market where you just want to go with the first solution you come across. Make sure to do your research of what is available to meet your specific business’s needs. Just cause something worked for someone else does not mean it is right for you.

Need more of a reason to start thinking about your  mobile marketing needs? Just watch this video:

If all this does not convince you to start getting your business ramped up for mobile maketing, I do not know what will.

Feel free to contact me with any questions you may have or just to discuss the future of the mobile market.

* Statistics can be found at:

The 5 Fundamental Pillars of Mobile Marketing For 2014

Retailers Carving Out Space in M-Commerce Market

Mobile Behavior Big Game Seating (a study with Surveymonkey)

 

Latest Contract

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Starting working with a great new start up company. They are called Goro All In One Marketing. They provide several solutions for mobile marketing. As I have started working with them I have come to realize how important mobile marketing is today.

  • Did you know that the growth of smartphone sales is expected to grow to 5 times that of laptop sales?

  • Or that in 2013, 90% of online searches was done on a smartphone?

  • And of that 90%, 60% made a physical appearance to the store they were searching for.

If you do not have a business website that is optimized for smartphone use, then you could be losing a lot of potential customers that move on to a website that is easier to navigate on their smartphone. Not a wise decision at all.

I am actually very impressed with their service and how well they seamlessly can take your existing website and convert it into a mobile application that is fully interactive, including providing placement on Google Maps for customers to easily find the establishment.

This is a client that I am actually excited about working with. I can see the potential of their product and can see a long successful relationship with them.

I’ll keep everyone posted as it progresses.

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