5 Amazing Stats of mobile usage

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More and more people are using this!

 

I was doing some research on the increasing usage of mobile smartphones and the numbers I found were staggering. Just American smartphone ownership has increased from 93.1 million in 2011 to 116 million in 2012. Imagine what the numbers will be for 2013?

Some other stats I found are:

  1. 4 out of 5 Americans use their smartphone to shop
  2. 70% of mobile searches lead to an action within 1 hour
  3. 75% of Americans admit to bringing their smartphone to the bathroom
  4. 40% of mobile users will choose another result if it is not mobile friendly
  5. 60% of all mobile searches are done on smartphones.

This is a market that cannot be ignored by any business owner. The potential of loss business is exponentially growing every year. It has reached a point of either get on board or get left behind. But this isn’t a market where you just want to go with the first solution you come across. Make sure to do your research of what is available to meet your specific business’s needs. Just cause something worked for someone else does not mean it is right for you.

Need more of a reason to start thinking about your  mobile marketing needs? Just watch this video:

If all this does not convince you to start getting your business ramped up for mobile maketing, I do not know what will.

Feel free to contact me with any questions you may have or just to discuss the future of the mobile market.

* Statistics can be found at:

The 5 Fundamental Pillars of Mobile Marketing For 2014

Retailers Carving Out Space in M-Commerce Market

Mobile Behavior Big Game Seating (a study with Surveymonkey)

 

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5 Tips On Determining Your Target Market

Whether your planning on starting a small business or have already started, a crucial item is knowing who your target market is. Most likely you have already spent a lot of time planning your business (hopefully). A big part of that planning should include deciding who will be focus of your marketing efforts. Everybody wants as many people as possible to know about their product or service. But the more customers you want to reach, the more time and money it will take in order to reach them. Defining a target market might feel overwhelming to you, but just remember that it is a crucial part of your overall business plan. Selecting a target market will also help save you time and money in the long run. By focusing on a certain demographic of people who might be interested in your products or services will allow you to communicate with that segment more effectively.

Here’s how to get started:

1.) Review Your Business Plan –  Think about the needs that your products or services fulfill. Think about what makes your business different other companies providing similar products or services.  Now think about who might be interested and have a need for what you are offering. As you consult your business plan and decide who you want your audience to be, remember that it is ultimately about the customer. Don’t think about who you would like to sell to, think about who is looking for the products and services you offer.

2.) Conduct Research – You can begin by using secondary market research. Some sources you can use are:

US Economic Census

Encyclopedia Of Associations

ASAE

The best part of using secondary research is that someone has already done the work. Plus, most of the information is free. A shortfall of this information is that it may not be 100% useful for your business. No matter what, it is always a good idea to do some research. Trying to do marketing without the proper research is like throwing money out the window.

3.) Develop A Customer Profile –  This is an in-depth description of who your typical customer may be and includes demographic information that include age, gender, location, ethnic background, marital status, income, and more. It should also include psychographic information. Psychographic information goes beyond basic demographics and identifies more about a customer’s interests, hobbies, values, attitudes behaviors, lifestyle, buying patterns and more. Both of these types of information are crucial for developing your customer profile. Demographic information is used to identify who will buy your product or service and pychographic information will explain why they may buy your product or service.

4.) Find Out How To Connect – After you have identified who your target market is, you will need to find out how to connect to them. You will need to find out what kind of websites they visit and which social networks they use most often. Are they constantly on their mobile device? Do they use a lot of apps?  Do they read papers or magazines? If so, what papers or magazine do they read? By knowing this information and putting it into your customer profile will help you know how best to spend your marketing dollars.

5.) Monitor Your Marketing Efforts – The work doesn’t stop after you have determined your target market and have a plan in place to reach them. Marketing is a continuing evolving system that requires constant monitoring. You will want to know how your current marketing is working, what you can do to improve it, and how you plan to market into the future. Part of this is being aware of how your customers are evolving as people. Have ways of tracking your sales, quality assurance, requests for more information, and more.This is the information that will help you stay on top of trends, patterns, and areas that need improvement. All of which will change as your business grows.

Effective Marketing — What works???

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As you all know, I have been working on an email campaign for the mobile platform I am marketing. But, that isn’t the only avenue I am utilizing. I have learned slowly that an effective marketing strategy must have several components in order to work.

The problem that arises with this is figuring out how to reach your intended target market. There is so many different ways to get your name out there. Social networks, email campaigns, print media, even Craigslist can be used. Which one do you go with?

There is a couple of questions you should be considering when choosing the right medium to send your message.

  1. Will your message reach your target market with a certain strategy?
  2. What will be your ROI (return on investment) by using the strategy?
  3. What should my message be?
  4. Can I handle this myself or should I use a professional?

All the answers can be found by doing the right research. There is so much information available on the internet that anybody can make an informed decision before embarking on a particular marketing strategy. And I advise you to do the research.

A poorly executed marketing campaign can actually hamper your efforts by making it appear as you do not know what your doing. Nothing hurts business quicker than appearing unprofessional.

Some key sites to start at are:

http://www.sba.gov/content/marketing-101

http://www.score.org/marketing-cookbook

http://www.entrepreneur.com/marketing/index.html

Launching email campaign 2

I’m in the final steps of launching my first email campaign. As some of you may know, I decided to do an email campaign to market a mobile application I am selling in the US (Launching An Email Campaign). Did my research and leaned some of the ins and outs of doing one. 

I’ll be sending out a campaign of 50,000 for my first round to see how it goes. I am hoping for a 10% open rate (average is 13%) with a 5% click through rate (average is 9%). I feel like I have a good design that is simple and straight forward. I didn’t want to go with a lot of useless information or a “glitzy” type of design. I think a straight to the point approach will be appreciated by my target market (small business owners). It will be launching next week, so time will tell how well it does.

Fingers crossed everyone.

Starting A New Contract

Got a contract to provide customer support via telephone for a  non-profit organization. It is a rather easy project and provides me with a steady stream of income each week. Having this income will also help me set up a marketing campaign that will target potential clients.

I have started the task of writing my marketing plan. Not the easiest of tasks. I think I have my target market figured out. Trying to figure out the past way to  reach my market in the most cost effective way. I know I want to utilize social media as best as I can. Not sure if I want to just let things grow on their own or use promotional tools like Facebooks promote.

My other decision to make is if I want to focus on local small business or go with a larger market area. Trying to figure out how much local competition there is in the virtual assistant services. That will be a large factor in how I make my decision.  It may be easier to set myself apart from everyone else in a larger pool if I can figure out a unique perspective to focus on.

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