5 Amazing Stats of mobile usage

phone.jpg

More and more people are using this!

 

I was doing some research on the increasing usage of mobile smartphones and the numbers I found were staggering. Just American smartphone ownership has increased from 93.1 million in 2011 to 116 million in 2012. Imagine what the numbers will be for 2013?

Some other stats I found are:

  1. 4 out of 5 Americans use their smartphone to shop
  2. 70% of mobile searches lead to an action within 1 hour
  3. 75% of Americans admit to bringing their smartphone to the bathroom
  4. 40% of mobile users will choose another result if it is not mobile friendly
  5. 60% of all mobile searches are done on smartphones.

This is a market that cannot be ignored by any business owner. The potential of loss business is exponentially growing every year. It has reached a point of either get on board or get left behind. But this isn’t a market where you just want to go with the first solution you come across. Make sure to do your research of what is available to meet your specific business’s needs. Just cause something worked for someone else does not mean it is right for you.

Need more of a reason to start thinking about your  mobile marketing needs? Just watch this video:

If all this does not convince you to start getting your business ramped up for mobile maketing, I do not know what will.

Feel free to contact me with any questions you may have or just to discuss the future of the mobile market.

* Statistics can be found at:

The 5 Fundamental Pillars of Mobile Marketing For 2014

Retailers Carving Out Space in M-Commerce Market

Mobile Behavior Big Game Seating (a study with Surveymonkey)

 

Advertisements

Differences in business culture…how does it affect you?

Sending an email campaign

Bombs Away!

As most of my followers should know, I have talked about putting together an email campaign for the company that I sell mobile marketing solutions for (see Launching An Email Campaign & Launching An Email Campaign 2). Well…after much debate and research it should finally go out this week.

Part of the problem with getting this email campaign off the ground was the differences between the main companies business culture and our culture here in the United States. When I first started offering virtual assistance services, I did not take into account how different cultures conduct business.

Especially when it comes to marketing a product or service. What may work here in the U.S. does not necessarily work in the U.K. Or in Asia. And not knowing that coming into this project made it that much more difficult to get this campaign off the ground. Neither of us understood the business culture of the other.

Now that we are on the same page, I think future marketing endeavors will go much smoother. But for those of you who are planning to move your product service to the global market, do your research. Cause the differences can be staggering.

Growth of the Mobile Market

Importance of a Mobile Marketing Strategy

Importance of a Mobile Marketing Strategy

T-Mobile’s 4G LTE Network Now Covers 154 U.S. Markets

 

A report by Mobile Marketing Watch says that T-Mobile, America‘s 4th largest carrier, is making strides in catching up in the mobile service provider industry. Their 4G LTE network now reaches 180 million people in 154 U.S. markets and are on target to expand that to 200 million people by the end of 2013. They currently have 17 devices that work on their LTE network and soon will be adding the Apple iPhone 5C & 5S to that lineup.

What does this mean for your business? It shows the growing importance of having an effective mobile marketing plan in place. As the speed of mobile networks increase, so will the number of people utilizing their mobile device for research and shopping. If your not in a position to take advantage of this shift, then you really should start working towards it. 

Their are several ways to manage your mobile marketing strategy. You can build custom apps for each phones operating system or go with a mobile optimized website. Their are also companies that combine the two aspects.

If you would like more information or some helpful hints on choosing a system that will work for you, please feel free to contact me at domenic.marchetti@cox.net.

E-Waste….where does it go?

 

Burning E-Waste

Burning E-Waste (Source-Greenpeace.org)

 

E-Waste or “electronic waste” may be defined as discarded computers, office electronic equipment, entertainment device electronicsmobile phonestelevision sets and refrigerators. This definition includes used electronics which are destined for reuse, resale, salvage, recycling, or disposal. (Source:Wikipedia)

According to the US EPA, more than 4.6 million tonnes of e-waste ended up in US landfills in 2000. Toxic chemicals in electronics products can leach into the land over time or are released into the atmosphere, impacting nearby communities and the environment.

E-waste is routinely exported by developed countries to developing ones, often in violation of the international law. Inspections of 18 European seaports in 2005 found as much as 47 percent of waste destined for export, including e-waste, was illegal. In the UK alone, at least 23,000 metric tonnes of undeclared or ‘grey’ market electronic waste was illegally shipped in 2003 to the Far East, India, Africa and China. In the US, it is estimated that 50-80 percent of the waste collected for recycling is being exported in this way. This practice is legal because the US has not ratified the Basel Convention.

Some of these countries take this e-waste and burn it to get the plastic away from the precious metals. Some even use children as young as 12 years old to separate the e-waste and put it into burning barrels. This is why using proper channels to recycle your electronics is so important. The harder we work to keep our e-waste from being shipped to developing contries, the better chances these children have of growing up healthy.

You can go to e-Stewards to find recyclers in your area who hold an e-Stewards certification. The e-Stewards certification process awards the e-Stewards designation only to those organizations that fully operate in conformance with the standard. No second-party declarations or self-declarations of conformance to the standard are allowed; only accredited, independent certification of conformity is possible.

This is my second post on this subject. You can learn more from my previous post Volunteering.

 

%d bloggers like this: