Navigating A Pivot Point

Pivot Points In Small Business

Making the choice to change direction

That critical time in every business has come for me. Do I stay on the path that I have been going or make a change in direction? This decision is always a very important one that should not be made on a whim. My old mantra holds true here: DO YOUR RESEARCH.

With my business, I started out just providing virtual assistant services which then expanded into customer service which expanded into marketing which expanded into social media management. All this expansion was done without really looking at whether or not it would benefit my business cause I was just happy to have work coming through the door. But, I have realized I have lost focus of what my business stands for. Is this where I want my business to go?

Than answer was a loud and resonating “NO”. This was not the direction I wanted my business to go when I started it, nor is it where I want to continue on going. So time for a major pivot point. The question then became “Which way?”. This was a bit more difficult to answer and took some major consideration.

I have decided to keep to the basis of the name RI Business Solutions. I’m changing my target market to a more local geographic region and plan on working with very small businesses (less than 25 employees). I understand their needs and have the experience to help them.

The services will be internet marketing including website development (including mobile sites), social media management, search engine optimization, and content development. This is the direction that the world is moving and it can be an overwhelming experience for the typical small business owner to undertake on their own.

The major difference this time for me, I am doing my due diligence in creating a business plan for this pivot change. I’m doing the research to make sure I understand exactly where I want to go, how to get there, and what I will need for the trip.  I have even contacted the local SCORE chapter for some guidance and input.

So hopefully this new plan will work out.

 

Search Engine Optimization

What is Search Engine Optimization (SEO)? Sounds rather complicated to me. Wikipedia defines it as the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In other words, where in search engine ranking your website is listed in relation to searchable keywords.

There are A LOT of factors that go into optimizing a website for search engines. The amount of information I have found so far is overwhelming. Inbound links, outbound links, PageRank (PR), choosing keywords, and much more.

Where does a small business owner like myself with little SEO experience begin? Well a nice article to start with is “10 SEO Tips For Beginners”. This article takes you through the basics of SEO and explains each aspect for you to understand. Having a proper understanding of how SEO works goes a long way in preparing your website for the search spiders (web crawler).

SEO is going to be an ongoing process for any small business owner. It seems the way websites are ranked change on a routine basis. Knowing the latest information is key to keeping your website “search friendly”.

I’m no expert on this. Just passing along information as I find it. Being a small business owner is difficult task. Having a little help along the way is always a good thing.

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