5 Amazing Stats of mobile usage

More and more people are using this!

 

I was doing some research on the increasing usage of mobile smartphones and the numbers I found were staggering. Just American smartphone ownership has increased from 93.1 million in 2011 to 116 million in 2012. Imagine what the numbers will be for 2013?

Some other stats I found are:

1. 4 out of 5 Americans use their smartphone to shop
2. 70% of mobile searches lead to an action within 1 hour
3. 75% of Americans admit to bringing their smartphone to the bathroom
4. 40% of mobile users will choose another result if it is not mobile friendly
5. 60% of all mobile searches are done on smartphones.

This is a market that cannot be ignored by any business owner. The potential of loss business is exponentially growing every year. It has reached a point of either get on board or get left behind. But this isn’t a market where you just want to go with the first solution you come across. Make sure to do your research of what is available to meet your specific business’s needs. Just cause something worked for someone else does not mean it is right for you.

Need more of a reason to start thinking about your  mobile marketing needs? Just watch this video:

If all this does not convince you to start getting your business ramped up for mobile maketing, I do not know what will.

Feel free to contact me with any questions you may have or just to discuss the future of the mobile market.

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* Statistics can be found at:

The 5 Fundamental Pillars of Mobile Marketing For 2014

Retailers Carving Out Space in M-Commerce Market

Mobile Behavior Big Game Seating (a study with Surveymonkey)

 

Where I am at…..

So past couple of weeks have been hectic. Business has really been picking up (to where I even hired someone part-time), so apparently I am doing things right. I am now involved with marketing, call center support, and general assistant work. Most of my work comes through on Elance, which has gotten me thinking that I need to get more aggressive with my own personal marketing.

Which, to me, means really getting active with my social networking and starting to attend some local networking events. I’ve begun laying the plans for my growth going into the new year. Mostly setting goals of where I hope to be by the end of next year. From there I can develop plans to reach those goals (or even surpass them!).

So my question to everyone out there in the blog world….. where do you see yourself at the end of next year and how do YOU plan on reaching those goals? And of course…. do you need help with reaching those goals?

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